Creative Services
I'm a content and communications specialist with more than 15 years' experience creating audience-focused content that strengthens brands and supports organisational goals. Having worked across the charity, health and agency sectors, I combine strategic thinking and channel expertise with hands-on creative skills in writing, video production, animation and design.
From integrated campaigns and digital communications to lived-experience storytelling, I create content that informs, engages and inspires action. Whether developing a communications strategy, shaping a brand voice or producing creative assets, I focus on telling compelling stories that resonate with the people who matter most.
Strategic, Digital and Creative Skills
Strategy and campaigns – integrated communications, campaign delivery, stakeholder management, brand and tone of voice development
Content and digital – website content, SEO, social media, email communications, CMS platforms
Storytelling and media – lived-experience storytelling, media relations, PR, accessibility and inclusive communications
Creative production – copywriting, video production and editing, animation, Adobe Creative Suite and Canva
Selected Highlights
Twice wrote articles for The Guardian's Diabetes Week supplement, translating complex health topics and key organisational messaging into engaging, accessible content for a national audience.
Created an animated campaign asset informed by audience research that generated exceptional engagement and was shared by both CharityComms and entrepreneur Mark Cuban.
Scripted and project-managed a series of animations about type 1 diabetes technology that became some of the organisation's highest-performing content and was requested by healthcare professionals worldwide.
Produced a social video using stock photography to explain type 1 diabetes. The response was so positive that audiences requested a YouTube version to share with friends and family, extending its reach and impact.
Get in touch if you want to know more!
My Work
These projects showcase how I combine strategic communications, audience insight and creative production to engage audiences and drive positive change. Whether developing campaigns, creating educational resources or bringing lived experiences to life through film and animation, my focus is always on producing content that is clear, compelling and meaningful.
Type 1 diabetes technology animation series
Scripting | Project management | Animation production
Scripted and project-managed a series of animations with an external agency explaining type 1 diabetes technologies for people living with diabetes and healthcare professionals.
Impact: Became some of the organisation's highest-performing content and was requested by healthcare professionals worldwide.
Market research-led animation campaign
Audience insight | Motion graphics | Campaign content
Created an animated type 1 diabetes myth-busting campaign video to communication market research findings in an engaging and accessible format.
Impact: Shared by Mark Cuban and CharityComms, significantly extending the campaign's reach.
International documentary storytelling
Interviewing | Filming | Editing | Stakeholder management
Interviewed and filmed contributors in Burundi through a translator, then edited and subtitled the final film in collaboration with a UK-based translator.
Impact: Enabled authentic stories to reach English-speaking audiences across cultural and language barriers.
Type 1 diabetes symptoms animation
Illustration | Animation | Health communications
Designed and animated an explainer video about the signs and symptoms of type 1 diabetes, adapting it for both standard and vertical social formats.
Impact: Key piece of evergreen content that can be regularly reshared and has more impact that static content.
Interview-led video storytelling
Filming | Video editing | Storytelling
Filmed interviews and edited the final video using supplied b-roll footage to create a compelling narrative.
Impact: Brought lived experiences to life through engaging, audience-focused storytelling.
Social video for diabetes awareness
Video editing | Content creation | Social media
Produced a short-form video using stock photography, optimised for social media in vertical formats.
Impact: Expanded the reach of diabetes education through accessible, shareable content.
Medical illustration for patient education
Illustration | Health communications | Visual storytelling
Created a vector illustration explaining how hybrid closed loop technology works in the management of type 1 diabetes.
Impact: Simplified complex medical information for patient education and communications.
Get in Touch
Drop me an email at hello@kategerrard.co.uk, fill out the form below or connect with me on LinkedIn.